Our Mission
Our Mission is to be the most comprehensive resource for diverse, accessible and empowering children’s literature so that all children and families can see themselves in a story. Our store is a community hub promoting equality, equity and inclusion, and we share the stories of the world to generate empathy and peace through books.
Meet the Team
Helen Campbell (she/her)
Co-Owner, CEO and frequent Puzzler with littles
Helen Campbell, a native of England, cemented her love of books with Arthur Ransome’s Swallows and Amazons - where she was Peggy and her friend Ruth was Nancy - (because pirates are ruthless). Having worked in film and television, and as a project manager, she now finds herself applying all her Jedi and Mary Poppins type super-powers to making sure that all children can see themselves in a story. She also loves to play with Dottie - resident 4 legged friend, and engage in the occasional game of cribbage.
Imogen Campbell Hendricks (she/her)
Co-Owner and Director of Content and Marketing
Imogen can’t remember a world without books and has named most of the things in her life after literary characters. A graduate of The College of Wooster with a degree in English Literature, Imogen enjoys diving into literary criticism, collecting new plants, and reading quite literally all the books she can find.
Dottie
Dottie, Dorothy, is our reading companion and ball of (rather cheeky) sunshine. When she's not taking naps, Dottie enjoys playing with her dragon toys, going on adventures to the dog park and Home Depot, stealing socks, and drinking mum's leftover tea.